Which Social Media Platforms Drive the Most Sales?

See on Scoop.itSocial Media News

A Shopify analysis of 37 million social media visits that converted into 529k ecommerce sales.


Ken Watson‘s insight:

Some interesting breakdowns in the data.

See on www.shopify.com

How to Increase Your Google+ Engagement by 281%

See on Scoop.itGoogle Plus Topics

Whether you think Google+ is a successful or a failed attempt at competing with Facebook, you have no choice but to be on it. Why? Because with Google+ you can get your image listed next to you in the search listings, which can increase your organic traffic by up to 150%.


Ken Watson‘s insight:

Great insight on increasing your Google+ engagement.

See on www.quicksprout.com

Google Plus Workshop: What it is, How it works, and Why I should be on it

Join Ken Watson for a Google Plus Workshop in Baltimore, MD on Wednesday April 2, 2014

Ken Watson, President of Watson Knowledge Services, LCC

Ken Watson, President of Watson Knowledge Services, LCC

Ken Watson of Watson Knowledge Services, LLC will be giving a Preconference Workshop at the 28th Annual AIIP Conference. The Workshop is being held at the Hyatt Regency Baltimore on the Inner Harbor, Baltimore, Maryland USA from 8 am to 12 pm.

This Google Plus Workshop is a guide where you will learn about setting up a profile, finding people to follow, creating posts, building a relationship with your followers, understanding the  Google Plus terminology (circles, +, streams), and using Hangouts as a communication tool for your business.

In addition, this workshop will cover items specifically for your business; how to conduct research within Google Plus, the importance and difference between authorship and author rank, and how to market yourself.

We will also cover some extra features to enhance your Google Plus experience.

The Big 5 Glossary: Facebook, Twitter, LinkedIn, Pinterest, and Google+

See on Scoop.itSocial Media News

“A glossary of Facebook, Twitter, LinkedIn, Pinterest, and Google+ terms. Hopefully, by the time you’re finished reading it, you will feel comfortable talking the talk and walking the walk on any of the big 5 social media networks.”
See on blogs.constantcontact.com

Hashtags and Facebook and Marketing, via: Social Media Today

See on Scoop.itFacebook News

“Companies and brands with a specific target audience can use hashtags to draw their consumers into a deeper conversation, and encourage them further to interact with shares, likes, sales, and lead generation.”


Facebook #hashtags can help your brand

Expand its reach - You can help people interested in niche topics find each other and join the conversation.

Amplify the brand - You can help an idea or new product catch on by branding your Facebook page with your own special hashtag. Give people an easy way to share information about that product or idea.

Cross social platforms - You can post to multiple platforms with the same post now that hashtags in Facebook are more searchable.

Promote specials and events - You can use a special hashtag in your posts to highlight promotions taking place on other platforms.

Capture new fans and potential leads - You can gain the opportunities to reach like-minded individuals within key audiences and get them to engage with your page or cause.

Tips for using hashtags

  • Don’t overdo hashtags – use them sparingly and not in every post.
  • Hashtags must be all one word (no spaces).
  • Capitalization doesn’t matter.
  • Before you use a hashtag, do research and ensure that it will work.
  • Encourage users to make their posts public to increase reach.


Ken Watson‘s insight:

Nice article talking about the use of hashtags in Facebook. I think the use of hashtags are important in ones social media marketing on Facebook, However, hashtags still have miles to go before they become really useful in Facebook marketing. Think once hashtags are active on mobile apps we will see a huge uptake in traffic.

See on socialmediatoday.com