Infographic: The Optimal Length for Every Social Media Update

The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.


Insights from Ken Watson: Great infographic for those who still wonder what is the optimal length for a social media update.

I would add and suggest, never include more than 3 hashtags per post, especially on Twitter.

Sorry Foursquare, but It’s Time For Us to Break Up

Recently, the popular social check-in app Foursquare debuted a brand new logo and refreshed app called Swarm. Users can no longer check-in via the Foursquare app that we’ve all come to love and know


Ken Watson: What a shame. I may not have been the most active person on Foursquare, I did use it for check-ins I really wanted people to know about. I originally fell in love with it because it had a much better pinpoint of where I was compared to Facebook’s check-in. What a shame.

4 ways to integrate with WordPress

See on Scoop.itTech and Digital

Before we even launched our public version, we recognized that a lot of content curators were also occasional or regular bloggers and started to offer ways to integrate with WordPress – the leading blogging platform. Since then, we’ve seen a lot of our users leverage this integration as well as more and more of our Enterprise clients wanting to combine content curation through and the CMS capabilities of WordPress for their sites. So we’ve multiplied the ways you could integrate with a WordPress site or blog and including the recent addition of the plugin for WordPress for our Enterprise clients. Continue reading →

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How to Increase Your Google+ Engagement by 281%

See on Scoop.itGoogle Plus Topics

Whether you think Google+ is a successful or a failed attempt at competing with Facebook, you have no choice but to be on it. Why? Because with Google+ you can get your image listed next to you in the search listings, which can increase your organic traffic by up to 150%.


Ken Watson‘s insight:

Great insight on increasing your Google+ engagement.

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Google Plus Workshop: What it is, How it works, and Why I should be on it

Join Ken Watson for a Google Plus Workshop in Baltimore, MD on Wednesday April 2, 2014

Ken Watson, President of Watson Knowledge Services, LCC

Ken Watson, President of Watson Knowledge Services, LCC

Ken Watson of Watson Knowledge Services, LLC will be giving a Preconference Workshop at the 28th Annual AIIP Conference. The Workshop is being held at the Hyatt Regency Baltimore on the Inner Harbor, Baltimore, Maryland USA from 8 am to 12 pm.

This Google Plus Workshop is a guide where you will learn about setting up a profile, finding people to follow, creating posts, building a relationship with your followers, understanding the  Google Plus terminology (circles, +, streams), and using Hangouts as a communication tool for your business.

In addition, this workshop will cover items specifically for your business; how to conduct research within Google Plus, the importance and difference between authorship and author rank, and how to market yourself.

We will also cover some extra features to enhance your Google Plus experience.

The Big 5 Glossary: Facebook, Twitter, LinkedIn, Pinterest, and Google+

See on Scoop.itSocial Media News

“A glossary of Facebook, Twitter, LinkedIn, Pinterest, and Google+ terms. Hopefully, by the time you’re finished reading it, you will feel comfortable talking the talk and walking the walk on any of the big 5 social media networks.”
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Hashtags and Facebook and Marketing, via: Social Media Today

See on Scoop.itFacebook News

“Companies and brands with a specific target audience can use hashtags to draw their consumers into a deeper conversation, and encourage them further to interact with shares, likes, sales, and lead generation.”


Facebook #hashtags can help your brand

Expand its reach – You can help people interested in niche topics find each other and join the conversation.

Amplify the brand – You can help an idea or new product catch on by branding your Facebook page with your own special hashtag. Give people an easy way to share information about that product or idea.

Cross social platforms – You can post to multiple platforms with the same post now that hashtags in Facebook are more searchable.

Promote specials and events – You can use a special hashtag in your posts to highlight promotions taking place on other platforms.

Capture new fans and potential leads – You can gain the opportunities to reach like-minded individuals within key audiences and get them to engage with your page or cause.

Tips for using hashtags

  • Don’t overdo hashtags – use them sparingly and not in every post.
  • Hashtags must be all one word (no spaces).
  • Capitalization doesn’t matter.
  • Before you use a hashtag, do research and ensure that it will work.
  • Encourage users to make their posts public to increase reach.


Ken Watson‘s insight:

Nice article talking about the use of hashtags in Facebook. I think the use of hashtags are important in ones social media marketing on Facebook, However, hashtags still have miles to go before they become really useful in Facebook marketing. Think once hashtags are active on mobile apps we will see a huge uptake in traffic.

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45 Amazing Social Media Facts of 2013 [Infographic]

See on Scoop.itSocial Media News


Everyday Social Media numbers are growing, and here are 45 facts in an infographic by Digital Insights.


A few of the statistics:

40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities 42% update their profile information regularly on LinkedIn Every second 8000 users like some or other photo on Instagram 80% of total Pinterest’s pins are re-pins 4.2 billion people use mobile device to access social media sites


Ken Watson‘s insight:

Love this stat right here, 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.

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It’s now Easier to Administer Promotions on Facebook, Facebook Policy Update

Facebook Policy Update

See on Scoop.itFacebook News

“We’ve updated our Pages Terms in order to make it easier for businesses of all sizes to create and administer promotions on Facebook.”


Ken Watson‘s insight:

Facebook has introduced an easier to use promotions policy for businesses.

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Getting around Google Plus: Expand your circles — and your influence

See on Scoop.itGoogle Plus Topics

Part 2 of our three-part how-to series on Google+ teaches you how to find your crowd, create a following and make your content pop.


Ken Watson‘s insight:

Absolutely love this article on “How to get noticed on Google Plus” by JR Raphael. Lost count of how many times I have to tell people the importance of being on Google Plus and not to give up when you don’t get noticed right away. Just like most things, it takes time.

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Google Plus Stream

Watson Knowledge ServicesFor those that are not happy about the new Google Plus column stream, there is an alternative. You can switch back to a single column stream by clicking on “More”, then click on the single column view icon. It may give you a less chaotic look by switching back to the single column stream, but it does not have the old Google Plus stream feel.

At first, I did not like the new Google Plus stream. I mainly did not like it because it was not playing well with my ADD. However, over the last day I am slowly starting to like the new layout as I get a feel for it.

Google Plus Hangouts Keyboard Shortcuts


Google Plus Shortcuts

Here is the list of keyboard shortcuts you can use while you are on Google Plus Hangouts.

Google+ hangout keyboard shortcuts for PC

? – Shows help dialog

Ctrl + e – Enable / Disable Camera

Ctrl + d – Mute / Un-Mute Microphone

Ctrl + g – Switch to primary speaker

Ctrl + b – Show / Hide Chat section

Ctrl + y – Set focus on Apps menu

Del – Remove or Close a Hangout app

Alt + 1 – Open your menu

Google+ hangout keyboard shortcuts for Mac

? – Shows help dialog

Cmd + e – Enable / Disable Camera

Cmd + d – Mute / Un-Mute your Microphone

Cmd + g – Switch to primary speaker

Cmd + b – Show / Hide Chat section

Cmd + y – Set focus on Apps menu

Del – Remove or close your hangout app

Opt + 1 – Open your menu

Special Characters For Social Media Posts

Watson Knowledge Services

Are you looking for a way to dress up your social media post? Here is a list of special characters that can be used when creating a post on many social media sites. These special characters work on Google+, Facebook, Twitter, LinkedIn, Pinterest, and Tumblr. Also keep in mind that these special characters require the use your number keypad (ALT + Number Pad.)

☺           ALt+1

☻          ALt+2

♥            ALt+3

♦             ALt+4

♣            ALt+5

♠             ALt+6

•             ALt+7

◘            ALt+8

○             ALt+9

◙            ALt+10

♂          Alt + 11

♀          Alt + 12

♪             ALt+13

♫            ALt+14

☼           ALt+15

░            ALt+176

▒            ALt+177

▓            ALt+178

│             ALt+179

┤            ALt+180

╡            ALt+181

╢            ALt+182

╖            ALt+183

╕            ALt+184

╣            ALt+185

║            ALt+186

╗            ALt+187

╝            ALt+188

╜            ALt+189

╛            ALt+190

┐             ALt+191

└             ALt+192

┴            ALt+193

┬            ALt+194

├            ALt+195

─             ALt+196

┼            ALt+197

╞            ALt+198

╟            ALt+199

╚            ALt+200

╔            ALt+201

╩            ALt+202

╦            ALt+203

╠            ALt+204

═            ALt+205

╬            ALt+206

╧            ALt+207

╨            ALt+208

╤            ALt+209

╥            ALt+210

╙            ALt+211

╘            ALt+212

╒            ALt+213

╓            ALt+214

╫            ALt+215

╪            ALt+216

┘             ALt+217

┌             ALt+218


Google Plus Extensions for Chrome

Google Plus Extensions

Whether you are new or experienced Google Plus user, here is a quick list of potential Chrome extensions to help enhance your Google Plus usage.

  1. Do Share
    • Write and schedule your posts.
    • Works for personal profiles as well as pages
  2. Extended Share for Google Plus
    • Extends Google Plus to share to Facebook, LinkedIn, Twitter, and many more
  3. Replies and more for Google Plus
    • Reply and Reply to Author links for easy +mentions of other users
    • Adds a dropdown next to share with additional sharing options (Twitter/Facebook/Email)
    • “originally shared by” linked to original post
  4. Helper for Google+
    • Get desktop notifications on new posts.
    • Share Posts via twitter.
    • Translate posts with Google Translate.
    • Bookmark posts faster for reading later (also to ).
    • Linked #hashtags.
    • Search in posts and profiles directly from your omnibox.
  5. Google +1 Button
  6. Facebook for Google+
  7. Tweets +1

Give-Back Intiative – Dress for Success Denver

Watson Knowledge Services


Ken Watson of Watson Knowledge Services was happy to help with the successful donation drive for the Dress for Success program at the 2013 AIIP Conference in Denver. “At the annual conference which was attended by more than 100 members of the international organization, the Association of Independent Information Professionals (AIIP) donated nearly $1,500 in cash along with clothing and accessories during AIIP’s annual convention held in Denver, Colorado to the Dress for Success organization.”

Dress for Success is a national nonprofit organization that seeks to promote the economic independence of disadvantaged women by providing professional attire, a network of support, and the career development tools to help them thrive in work and in life. Donations accepted include interview-appropriate clothing; new, unopened make-up; and professional shoes and handbags.


Facebook Search History

We are always trying to protect ourselves by clearing out browser history, cache and so forth. But did you know that Facebook is storing your Facebook search history in the activity log? Good news, this is only visible to you. Bad news, if you leave computer on, or anyone gains access to your computer, they can instantly find your search history. This can lead to embarrassing questions such as, Honey, why are you looking up “I Love Justin Bieber” pages?


Here is a quickstep process to avoid such questions.

  1. Go to your Timeline
  2. Click on Activity Log
  3. Click “Search” on left hand column (may have to click “More” to see it)
  4. Two options to clear you search results:
    1. Click “Clear Searches” which will clear out your search history
    2. Or you can delete individual search inquiries


While these search results are used to show you more relevant results with your Facebook use, it never hurts to be extra cautious. Knowing this searching history exists, may be beneficial in monitoring your kids Facebook activity or help keep you out of the “Dog House” by clearing certain data.


Love to hear your thoughts and take away.


Pulse News APP

Pulse News App

Pulse News App, Screenshot

The Pulse App is by far one of my favorite news Apps. Pulse offers a wide variety of news sources with a slick and stylish design, and provides full integration with social networks. It also gives the ability to save and share articles with the aid of other Apps on your device.

In the evenings while relaxing and watching TV I like to grab my Android phone and go directly to the Pulse App to check on the latest news that took place throughout the day. When I am scanning my news feed and find great and interesting articles that I want to share, I can simply share with just a couple of taps. Articles can be shared instantly with my Facebook, Twitter, and Google+ accounts. Pulse App can also be used in conjunction with other Apps on your device, such as : HootSuite, Evernote, LinkedIn, Instapaper. I tend to use Pulse with Hootsuite (past blog review) because this gives me the ability to schedule the post to send out later on my Twitter account.


Full breakdown of Pulse App features
  • News Sources: It’s easy to find most of your favorites news sources either by searching for them or by scanning all of the different source categories. Be sure to check out the “What’s New This Week” category because Pulse is always adding more to its collection.
  • Article view: When you are reading each article on the Pulse App, you can either read the article in a clean summed up version, or you can go directly to the website where the article was posted.
  • Content: You can add all your content in one place. It loads the content you read and makes it available to read anytime because of offline syncing. It saves articles you read with your account by sending it to Evernote, Instapaper, Read it Later, or Google Reader.
  • Social Feeds: You can add any of your social feeds to your Pulse content, i.e. Facebook, Twitter, Google Reader (directly import all of your RSS feeds), Reddit, and many other social media sites.


This is a repost from my old blog. This review is based on my personal use on my Android phone.